Weilong


Let The World Fall in Love With Chinese Flavors

Weilong Delicious Global Holdings Ltd. always sticks to its mission of “ Let The World Fall In Love With Chinese Flavors. .” and unremittingly strives to achieve the promising vision of “making authentic Chinese gourmet more entertaining, casual, convenient and affordable,and embrace digital-intelligentization and ultimately build a great business that brings joy and happiness to people for 123 years. ”With traditional delicious food as the carrier, the company is committed to spreading profound Chinese culture on delicious food to the whole world and sharing healthy lifestyle with it.

Brand Story

Weilong found inspiration from the beef tendon noodles from Delicious Central Plains and created the first spicy strips. Founded in 1999, Weilong Foods is a modern snack food enterprise integrating R&D, production, processing and sales. Weilong is a brand of Henan Weilong Food Development Group Co., Ltd. It is a company focusing on the research and development, production, processing and marketing of snack foods such as “Kiss Burn Beancurd”, “Chicken Flavor bar”, “Delicious Kelp” and “Weilong Gluten”. 

Brand Story of “Latiao”

There is such a kind of snack in the world where after eating one bag, you want to have another. It is popular all over the country, and it is suitable for all ages. It is a “net celebrity” that stands strong in the food industry and many people have eaten it – spicy strips. In 1998, the founder of Weilong responded to the increase in soybean prices. In Hunan, he developed a long-striped snack made of hemp bean products based on the traditional manufacturing process. It took the name of mala spicy strips, and later built a factory in Henan for large-scale production, which also enriched a lot of raw materials. As the Internet broke the news, it was quickly sought after by everyone.

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