Hsu Fu Chi is the pioneer and leader in Pick & Mix business model
Hsu Fu Chi created the sales model of Pick & Mix in shoppe in 1997. Multiple price zoning. Optional shopping meets the Consumers’ diverse needs.
Brand Story
Xu Fu ji was founded in 1992 by the four brothers of the Xu family from Taiwan, China. The main production base is located in Dongguan, Guangdong, with a total area of more than 500,000 square meters, 38 large modern workshops, and 126 high-quality automated production lines. It mainly produces snack foods such as candies, pastries, sachima, chocolate and jelly, and more than 1,400 styles of bulk and packaged candies, with a daily production capacity of more than 1,600 tons.
Xu Fuji has more than 140 branches and business offices, more than 2500 distributors, and thousands of sales teams operating and managing more than 250,000 terminal stores across the country. The products are sold throughout the country and exported to the United States, Canada, Japan, South Korea, Southeast Asia, Australia, Europe, Africa and other countries and regions.
Brand Concept
Over the past 30 years, Xu Fuji has always been rooted in the Chinese people’s living habits and food culture characteristics, and has developed more high-quality sugar products that meet the tastes of the Chinese people. Diverse and delicious, match as you like. I only hope to bring more delicious enjoyment and wonderful experience to consumers’ lives.
Products
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Nestle Cocoa Butter Replacer Chocolate -
Hsu Fu Chi Chocolate -
Hsu Fu Chi Chewy Candy – Grape Flavor -
Hsu Fu Chi Chewy Candy – Orange Flavor -
Hsu Fu Chi Chewy Candy – Strawberry Flavor -
Hsu Fu Chi Marshmallows – Orange Flavor -
Hsu Fu Chi Marshmallows – Yogurt Flavor -
Hsu Fu Chi Marshmallows – Grape Flavor -
Hsu Fu Chi Marshmallows – Peach Flavor -
Hsu Fu Chi Marshmallows – Blueberry Flavor -
Hsu Fu Chi Marshmallows – Pudding Flavor -
Hsu Fu Chi Nougat – Multi Flavor